SEO Optimization and Website Promotion at EsWeb Studio
The first page of search results is crucial for attracting the target audience. As algorithms for ranking on Google become increasingly complex, and only quality resources appear in the results, optimization and promotion efforts are necessary to retain customers and revenue.
Strategies for Search Engine Optimization (SEO)
SEO optimization of a website involves advertising, technical, and marketing activities.
To select the most effective strategy, it is necessary to clearly understand the goals to be achieved and how much time needs to be allocated for this purpose. For example, this could involve doubling the number of orders from an online store within 6 months or increasing traffic by 5,000 visits within six months.
Esweb Studio takes a responsible approach to selecting SEO strategies for website promotion. Our specialists consider the technical characteristics of the website and the desired outcomes. We work individually with each project, taking into account our accumulated successful experience, and avoid using template solutions.
We offer SEO promotion services for:
Online stores
Corporate website
Landing page
Online stores
The strategy includes informational, navigational, and geo-dependent queries. The work plan includes creating unique content based on requests, a complex of activities to speed up page loading.
Corporate website
The strategy consists of a vast array of tasks. Technical optimization will increase loading speed and ensure compliance with search engine requirements. Conducting competitor analysis will coordinate the flow of targeted customers.
Landing page
The structure of the resource and its conversion rate are preserved. Work is carried out on usability, taking into account the platforms used.
Also, when choosing a strategy, the company’s region, the age of the resource, and its current position in search engine rankings are taken into account.
Only white-hat promotion methods guaranteed in the contract.
When providing services for creating and promoting websites, only «white-hat» promotion methods are used.
This is documented in the contract and strictly adhered to.
To ensure the result, the following are used:
- the selected strategy reflected in the work plan;
- analysis of information about the promoted business: priority areas, sources of income, development prospects, competitors, past promotion experience;
- adjusting goals, taking into account interim results;
- working with the semantic core, filling the resource.
Cost website promotion
The price of SEO cannot be cheap, as the project’s cost depends on a multitude of factors:
- 1. Scale: Ordering SEO promotion within a specific region will be cheaper than nationwide coverage.
- 2. Thematic content: The budget for promoting a resource with popular topics is significantly higher than in groups with average or low competition.
- 3. Quantity and frequency of queries.
- 4. Initial parameters: Young projects find it much harder to gain search engine trust. Also considered are the completeness, uniqueness of content, absence of errors in operation, and page loading speed.
The exact cost can only be determined after auditing the site, defining the goals of SEO promotion, choosing a strategy, agreeing on the full scope of work, and setting project deadlines.
SEO "Начальный"
первые 3 месяца ведения
$400/month
Seo optimization of the site
Creating a site map
Adding a site to search engines
Adding to Google maps
Writing articles: 10 pcs. of 3 thousand /sim.
Filling pages with content: 10 pages .
Optimization of Title, Description, Keywords
Optimization of the main page
Internal linking of the site
Site position monitoring
Working with analytics systems
Competitor Analysis
Purchasing links
Technical support of the site
SEO "Стандарт"
после 3х месяцев ведения
$800/month
Seo optimization of the site
Writing articles: 25 Pieces.3 thousand each/simv.
Filling pages with content: 25 pages.
Optimization of Title, Description, Keywords
Internal linking of the site
Site position monitoring
Competitor Analysis
Working with analytics systems
Technical support of the site: 4 people/hour
Purchase of temporary links: 10 Pcs
Purchase of permanent links: 3 Pcs
Website blogging
Providing a detailed report
Analyzing and modifying landing pages
SEO "Максимум"
Для крупных сайтов
$1 400/month
Seo optimization of the site
Writing articles: 50 pcs. for 3 thousand / simv.
Filling pages with content: 50 pages.
Optimization of Title, Description, Keywords
Internal linking of the site
Site position monitoring
Competitor Analysis
Working with analytics systems
Technical support of the site: 10 people/hour
Purchase of temporary links: 50 Pcs
Purchase of permanent links: 30 Pieces
Website blogging
Providing a detailed report
Analyzing and modifying landing pages
How we promote websites
SEO optimization activities include both internal and external work. Only the combination of all directions allows achieving high and long-lasting results.
Internal Optimization
This comprises a set of tasks aimed at ensuring the compliance of the site’s technical characteristics and content with the requirements of search engines. A properly formed semantic core will ensure a flow of targeted audience and potential customers. To achieve this, an evaluation of the provided information is conducted, taking into account the popularity of the product and seasonality.
The promotion of a site to the top is influenced by the grouping of queries, determining entry points, analyzing competitors, and their positions in the rankings. Adherence to content optimization rules, meta-tags, and tags is a fundamental factor in ranking formation.
Internal linking is used to redistribute weight among pages. The continuous development of the resource, the emergence of additional sections, such as «Glossary of Terms» or «Useful Information,» will add weight to the site and help bring queries to the top.
External Optimization
The list of tasks includes:
It’s not enough to simply place a large number of articles with links to the site. Search engines apply strict filters against artificial link building. Consideration is given to the traffic of third-party sites and their thematic relevance.
Depending on the needs and geographic scope of the project, platforms are carefully selected.
Although direct influence on rankings in the top results is impossible to establish, social media platforms nonetheless build customer loyalty and increase traffic.
Here, all actions of the website visitor are evaluated: time spent on the site, bounce rate, number of visits. Convenience and logical organization of the page take precedence here. How quickly a customer can find the information they seek, the accessibility of ordering buttons, layout, and the presence of all page modules are crucial factors.
A thorough analysis of competitors is conducted, and the usefulness of links is monitored.
You can order website promotion with a full range of services at Esweb Studio.